Join Zetrix as a Senior Growth Marketing Manager and take ownership of how our products reach, acquire, and retain users. You'll develop and execute data-driven growth strategies across our digital products, combining experimentation, performance marketing, product insights, and creative thinking to drive measurable results.

You'll work closely with product, design, and leadership teams to identify growth opportunities, test new channels, optimize conversion funnels, and turn insights into scalable acquisition and retention strategies.

Responsibilities

• Develop and execute growth strategies across Zetrix products and digital channels.

• Own user acquisition, activation, retention, and conversion initiatives.

• Plan, launch, and optimize paid acquisition campaigns across relevant advertising platforms.

• Identify and test new acquisition channels, audiences, messaging, and campaign concepts.

• Analyze the complete user funnel and identify opportunities to improve conversion and retention.

• Design and run growth experiments with clear hypotheses, KPIs, and measurable outcomes.

• Collaborate with product and design teams to improve onboarding, paywalls, conversion flows, and user engagement.

• Track marketing and product performance using analytics, attribution, and reporting tools.

• Develop App Store Optimization strategies for mobile products, including keywords, screenshots, descriptions, and conversion optimization.

• Work with creative teams to develop and test advertising concepts, messaging, landing pages, and campaign assets.

• Monitor acquisition costs, conversion rates, retention, ROAS, LTV, and other key growth metrics.

• Turn performance data and user insights into actionable recommendations for product and marketing decisions.

Requirements

• 4+ years of experience in growth marketing, performance marketing, product marketing, or a related role.

• Proven experience growing digital products, mobile apps, SaaS products, or subscription-based businesses.

• Strong understanding of user acquisition, conversion optimization, retention, and lifecycle marketing.

• Hands-on experience managing paid acquisition campaigns and marketing budgets.

• Strong understanding of Meta Ads, Google Ads, Apple Search Ads, or similar advertising platforms.

• Experience with analytics, attribution, and performance measurement tools.

• Strong understanding of marketing funnels, experimentation, A/B testing, and conversion optimization.

• Ability to analyze data and translate insights into clear growth actions.

• Understanding of CAC, LTV, ROAS, retention, churn, and other key growth metrics.

• Strong communication, organizational, and project management skills.

• Ability to work independently, prioritize opportunities, and take ownership of measurable growth outcomes.

Will Be a Plus

• Experience growing consumer mobile applications.

• Experience with App Store Optimization and mobile app discovery.

• Experience marketing AI-powered or subscription-based products.

• Experience with RevenueCat, Firebase, AppsFlyer, Adjust, Amplitude, Mixpanel, or similar platforms.

• Experience with SEO, content marketing, email marketing, and organic acquisition strategies.

• Experience building referral, re-engagement, or lifecycle marketing campaigns.

• Understanding of mobile subscription funnels, trials, paywalls, and monetization strategies.

• Experience working in a startup or fast-moving product environment.

• Experience launching products in international markets, particularly the US and Europe.

What We Offer

• Competitive salary based on experience and skills.

• Hybrid working environment in Yerevan.

• Flexible working and healthy work-life balance.

• Opportunity to take ownership of growth across Zetrix's digital products.

• Direct influence on acquisition, monetization, retention, and product strategy.

• Opportunity to experiment with new channels, campaigns, and growth strategies.

• Work closely with product, design, engineering, and leadership teams.

• Opportunity to work on products targeting international markets.

• A team environment focused on experimentation, ownership, measurable results, and professional growth.

Bring your growth mindset, analytical thinking, and creativity to Zetrix. If you're excited about finding what drives users to discover, adopt, and keep using great products, we'd love to hear from you.